GoLightly Educational Events
No matter where you are in your exploration of social networking, we have the tools, information and methods you need to help your organization add new ways of communicating to better serve your members, customers and donors. [register now]
| goLearn Series | goEvaluate Series | goLaunch Series |
|---|---|---|
| New to social? Don’t know the difference between a like and a tweet? No worries, this is a safe place where you can learn the basics from the comfort of your own office or home. Join us as we introduce the fundamentals of social media, including Facebook, Twitter, LinkedIn, and GoLightly’s private social network. | You know social. Maybe you’ve used it a while, maybe you’ve been given the task of deciding how your organization should use it. We will explore standard features of social networking platforms, what to look for in a provider, and how to make the tough trade-offs often required in social media. | You want to know how to improve your reach and more closely connect with your audience. You are wondering how other organizations have solved issues that you might face. Our best practice-based events will give you the insights and community you need to hone your social programs. |
| Webinars | Webinars | Webinars |
| Going Beyond Facebook: Introduction to Public & Private Social Networks [register now] [learn more] |
Decision Points: Selecting the Right Trusted Social Network for Your Organization [register now] [learn more] |
Crowdsourcing: Unleashing the Power of Groups [register now] [learn more] |
| Community Management: Setting the Stage for Long Term Growth [register now] [learn more] |
goLearn Series
Going Beyond Facebook: Introduction to Public & Private Social Networks
This session is designed for individuals who are new to social media and interested in learning the basics and how it applies to their organization’s business. The session will define social media and then delve into the world of social networking—explaining the differences between public and private networks. The pros/cons and uses of public networks (e.g. Facebook, LinkedIn) and private networks (e.g. GoLightly) will be addressed. Lastly, the rationale and uses of both public and private networks will be explained so that individuals understand why so many organization’s have allocated budgets for social media in 2011 and consider it critical to their mission.
goEvaluate Series
Decision Points: Selecting the Right Social Network for Your Organization
With any decision, comes trade-offs. Join this session to learn points of consideration in deciding on the right social platform for your organization. The session will present the hard questions that you need to ask yourself and your organization’s board, staff, and constituent base to ensure that you are making the right decision in choosing your platform and provider. Savvy organizations look for more than feature/function when choosing a social platform to serve its constituency. Join this session to look at all of the criteria that you should consider and use in your evaluation of selecting a social platform that will serve your organization. Goodness of fit for both feature/function as well as criteria for being a reliable service provider are reviewed with a helpful evaluation matrix provided for your own use at the end of the session. Organizational readiness checks will be presented and discussed so that you can ensure that you are avoiding known pitfalls and setting your organization up for success.
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goLaunch Series
Crowdsourcing: Unleashing the Power of Groups
Join this session to discuss the many ways that groups can communicate in today’s world so that you can identify the ways that will fit your organization best. The session will cover the differences between listservs, forums and blogs and discuss the pros/cons and usage situations of each. Additionally, the session will provide expert tips on how to energize your community and get communication flowing.
Community Management: Setting the Stage for Long Term Growth
You have a private social network and now it’s time to get started. This session will address the fundamentals that you need to get a community launched. Starting with the who, why, when and what of your community, the session will provide a step-by-step guide that will help you plan and implement the launch of an online community. Additionally, the session will outline what fundamentals you need to establish with your community to set it up for adoption and long-term growth by your audience. With special guest speakers and real examples of communities, this session will outline the key phases and requirements that make for a healthy and vibrant community. The session will address topics such as engagement, purpose, value, strategic integration and the role that organizational behavior plays in making for successful communities.
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