Online communities and Enterprise Social Media software are being used by major corporations to achieve a wide variety of benefits and to perform a number of critical functions both internally and externally:

• Knowledge Management
• Customer support communities
• Brand Loyalty
• Market Research
• Focus groups
• Product User Groups

In some instances, those communities are extending and improving existing functionality, and in others, they are completely replacing older approaches. 

The GoLighty Enterprise Social Media Platform offers a suite of tools, including blogs, forums, discussion groups, libraries and wikis that can be closely integrated into the Enterprise's existing infrastructure.  That integration gives the end user seamless access to these Web 2.0 collaboration tools while leveraging current platforms, security and existing bodies of knowledge.

The GoLightly Enterprise Social Media Platform (GESMP) allows employees to increase engagement, communication, and efficiency as well as capture and share knowledge. GESMP can also be used with customers, prospects, and partners to increase revenue, build brand, improve loyalty, and open communication while reducing sales and support costs.